What's Next?

As tBR continues to move forward, we are faced with a “wicked problem.”  How do we move forward?  Our goal is to create something that can improve or maximize the efficiency of our daily lives.  In the passage, Dilemmas in a General Theory of Planning, Rittel and Webber state:

“By now we are all beginning to realize that one of the most intractable problems is that of defining problems (of knowing what distinguishes an observed condition from a desired condition) and of locating problems (finding where in the complex causal networks the trouble really lies).”

As of today, tBR is defining these problems.  We are faced with the challenge of determining what works, and why it works.  Also, what does not work, and how are we going to fix it.  The Break Room is a firm centered on innovation, not invention.  IDEO provides us with several precedents that can assist us in our design thinking process.  We must always remember, its not just the chair, its the experience of using the chair.  At Starbucks, it's not just the coffee, its the coffee experience.  tBR looks forward to improving the human experience in whatever fashion we can.